What is a Casino Affiliate Program?

With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.

This strategy is known as casino affiliate marketing, and it is the absolute backbone of the entire industry.

Defining the Casino Affiliate

An affiliate is an independent marketer, website owner, or influencer who promotes a specific online casino.

The casino essentially outsources its marketing efforts to thousands of independent websites around the world.

• Affiliates act as independent marketing partners for casinos
• They use unique tracking links to monitor player registrations
• Casinos provide affiliates with banners, logos, and promotional tools

Understanding Revenue Share (RevShare)

If the player loses $100, and the affiliate has a 30% RevShare deal, the affiliate earns $30.

As long as the referred player continues to gamble and lose at the casino, the affiliate continues to earn a percentage.

Cost Per Acquisition (CPA) Deals

Instead of a percentage of losses, the casino pays the affiliate a single, flat fee for every depositing player.

However, if that player goes on to lose $10,000 over the next year, the affiliate still only receives the initial $150.

It is a symbiotic relationship that has created countless millionaires on both sides of the digital equation.