What is a Casino Affiliate Program?

With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.

If you have ever read a casino review or clicked a link on a gambling blog, you have interacted with an affiliate.

How the Affiliate System Operates

An affiliate is an independent marketer, website owner, or influencer who promotes a specific online casino.

This performance-based marketing ensures the casino only pays when a new, depositing customer is actually acquired.

• Affiliates act as independent marketing partners for casinos
• They use unique tracking links to monitor player registrations
• Casinos provide affiliates with banners, logos, and promotional tools

How Affiliates Get Paid

Under a RevShare agreement, the casino pays the affiliate a percentage of the net losses generated by the referred player.

If an affiliate refers a “whale” who loses thousands every month, the affiliate makes a massive, continuous profit.

Cost Per Acquisition (CPA) Deals

The alternative to RevShare is the Cost Per Acquisition (CPA) payment model.

However, if that player goes on to lose $10,000 over the next year, the affiliate still only receives the initial $150.

The affiliate ecosystem is a fascinating, hidden engine that drives the entire online casino economy.